博客來精選推薦Logo Modernism

Logo Modernism

Logo Modernism 評價

網友滿意度：



不論是在學生時期或開始工作後

我對語言一直都有難以言喻的嚮往~~

自英文的從國中啟蒙

能夠用其他語言的邏輯來思考事情

也是一件很有趣的一件事

跟一般人喜歡用吃吃喝喝出遊玩來打發時間

我更喜歡用書籍安靜的充實自己

所以特別跟大家推薦我目前在看的

Logo Modernism

非常好上手、條理分明

對於希望入門別太難的人很適合

而且這最大的成就感就是用新學的

語言查資料了XD

看自己key出之前完全不了解的文字或音

真的有滿滿的感動啊~~

希望推薦的這本書能夠讓大家都能

感受或得知識的喜悅!

一起讀書向前邁進吧!





博客來e-coupon傳送門

Logo Modernism

本週熱銷商品:

Russian- A Language Map

Talk the Talk Russian

商品訊息功能:

商品訊息描述:

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隨著時代進步，建築、美學或產品設計等領域都突破以往傳統約束，大放異彩。但鮮為人知的是，平面設計也有著不可小覷且值得喝采的長足進步。

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這一版由Jens Müller編撰的《Logo Modernism》，就從Logo的平面設計，標誌出現代主義展現的迷人社會文化以及企業歷史。從媒體到零售巨頭、航空公司到美術藝廊，本書彙集了1940至1980年代的六千個Logo，並將其略分為三大領域：幾何、效果及印刷，每章再深入剖析各種Logo的形式、設計，帶領讀者細細體會Logo所展現出的純粹風格美學。

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此外，本書還近距離觀察傑出的Logo設計師，如為IBM台中水晶專賣店、ABC、UPS、西屋等設計出經典商標的Paul Rand、有「日本現代平面設計之父」之稱的龜倉雄策 (Yusaku Kamekura)、德意志銀行標誌與字體的設計者安東．史坦寇夫斯基 (Anton Stankowski)，並解構知名Logo設計個案Fiat、The Daiei Inc.，以及1968年墨西哥奧運會Logo設計等經典傑作。(文/ 博客來編譯)

本書為英文、法文、德文對照。

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Brand new:?An unprecedented catalog of modern trademarks

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Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the?distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by?Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how?modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters:?Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from?Jens Müller?on the history of logos, and an essay by?R. Roger Remington?on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as?Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as?Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists,?Logo Modernism?is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

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Text in English, French, and German

商品訊息簡述:

• 作者： Jens/ Remington, R. Roger (CON)
• 原文出版社：Taschen America Llc
• 出版日期：2015/11/10
• 語言：英文

Logo Modernism